Generative AI / Vision 2030 · Saudi Arabia

Hessa AI — Intelligent Tourism Guide for Saudi Arabia

Client: Multimedia OnDemand

Built a bilingual (Arabic/English) AI tourism assistant embodying a Saudi cultural persona for personalized itineraries across the Kingdom. Developed RAG-style recommendation logic for destinations, heritage sites, food, events, and second-tier cities based on interests, budget, and travel dates. Integrated WhatsApp conversational delivery with real-time context (events, prayer times, weather, crowd insights) for 24/7 traveler support. Designed interest-capture and personalization pipelines for tailored trip planning aligned with Vision 2030 digital hospitality use cases.

• Vision 2030-aligned tourism personalization
• Arabic & English conversational delivery
• Interest, budget (SAR), and itinerary pipelines